You are currently browsing the tag archive for the ‘product management’ tag.

Well, as it turns out, a lot.

I had my first French macaron during my connecting flight in Paris a couple of months ago – it had me at first bite. I still remember when my teeth first met the crusty surface.  Then they descended into the chewy core, which was followed by just the right amount of fillings to top off the ultimate delectable experience. I thought the whole world must have been added to each macaron, only to learn later on that the ingredients are incredibly simple. After about the 5th one, I started contemplating whether or not my husband and I should continue on to Spain, which was our final destination, or stay in Paris and eat our way out of every single patisserie that carried this tongue altering narcotics.

Once we returned to California, I was determined to find these Parisian treats. Soon enough, I started eating my way out of the local bakeries – from Pualette to Miette to XP Patisserie and even Starbucks – yes, THE CHAIN – who knew!

As if that wasn’t enough, I decided that I would learn to make my own macarons. So I’m taking a 3-hour class in LA late December. I figured that if each macron costs $1.65, and a class costs $50, taking the class was no brainer. So this is now my little personal challenge. I consider myself a good cook, but I don’t bake.

So what do bakers and product managers have in common? In general terms:

Creativity: In baking, it’s about taste, presentation, tools and techniques. In product management, it’s about design, processes and resources. Yes, you CAN be creative in how you use your resources to get things done!

Patience: In baking, every step has to be meticulously done – the ingredients, the step by step preparation, and the wait . . . before you can enjoy the fruit of your labor. Product Managers generally lack patience. That might just be the nature of A-type personalities. But patience can result in better timing (i.e., go to market), better outcome (due diligence in planning, execution and QA) and increased productivity.

Persistence and the desire to achieve perfection: When I scoured the internet for a macron recipe and for people’s experience in making macrons, the common thread seemed to be the multiple attempts. One person went through 7 batches before he was happy with the outcome. PMs persistency comes from selling ideas they truly believe in to both the internal and external stakeholders. Persistence is also about finding an optimal solution to a problem.

Pride: In baking, it’s about repeated business via word of mouth. It’s about who wins the bake off contest, and if you have kids, it’s about who’s mom makes kick butt cupcakes. In product management, it’s the satisfaction of seeing your product move off the shelf and knowing that you’ve put your heart, soul, sweat into creating something that never existed before. It’s about making a difference in someone else’s life because of your product(s), or better yet, it’s about making a better world.

Passion: Bakers exists because they are passionate about food. If you don’t believe me, just look at their size (I’m going to get into so much trouble for this). As a marketer, I’m guilty of accumulating a lot of personal “stuff” I might not need. My husband accuses me of it, and I tell him that the product was so brilliantly marketed that I just had to buy it. Truly the bottom line is that if you are not passionate about the product that you manage, you are less likely to succeed.

So will baking make me a better product manager? Maybe . . . but I’m sure going to find out!

Jenny Feng


My name is Jenny Feng and I’m the CEO of  You haven’t heard much from me, only because I’ve been busy – very busy.  So my SEO Superhero has been covering for me, subsequently trying to improve our Google ranking.

My background has been in product management.  I still do that now, but I’m also an entrepreneur and a team leader – many hats.

So what is product management?

Wikipedia’s definition is across the board, and not as elaborate as I had expected.

Alltop shares different perspectives on it, via blog posts.

When I think of product management, I think “jack of all trades, master of none.”  Our resourcefulness compensates for mastery – so there!

Product managers’ roles are complex and often misunderstood.  The complexity grooms us to be future CEOs and Entrepreneurs, and misunderstood equates to being underpaid – agree?

So, who (or what) are product managers?  What makes them tick?  What do they aspire to become and what inspires them?  Why are they workaholics?  Where do they hang out?  How can I help them be more productive at work so they can get a life outside of work?

I’m on a quest to find out – so stay tuned!

Jenny Feng

Join Marketeers Club on Facebook!

Follow us on Twitter

Marketeers Club on Linked In

Join our Group on Linked In

Participate in our discussion.