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Personal branding is when you identify YOURSELF as the brand of your business.  You create a name for a business not known for the business itself, but because of you.  Food, service, products – everything can be given a personal brand.  It is easier if you personally give the service that you market.  While you go over your marketing plan, you will see that it’s easier to do this type of marketing.  If you personally believe in your talent, skills, and the ability you will find no hardship in selling your personal brand.

You must be an expert in your field.  Know what it takes to be THE top, if not among, of your chosen profession. You, yourself, are the product of your business.  Invest in personal development.  Constantly seek out new knowledge, techniques, and other updates that will help your professional growth.  Be consistent with what you offer.  That means quality.  Unlike corporate branding, you have no area for lax in quality.  Know your limits, and love your identity.  If you are that brand, you cannot be the other.  Also be prepared for hardship in transfer.  When people buy your product, they are looking for YOU.  If they see that the front-liner is not the one in the brand, expect a significant decrease in sales.

Successful branding will give you a place in your desired field.  You will be well-known in your industry and gain a significant value in the market.  Your position and reputation will be hard to topple down once you have established a solid reputation.  Your personal contacts and the media will help spread the word that you have a product that is clearly identified to yourself.

The knowledge, entertainment, or help that you offer as your service will eventually help you create a name for yourself.  Many will gain a lot of benefits from you, and you will have thousands following you wherever you go.  Devise a marketing plan that will help you attain this goal.  Many marketing plan templates can be customized to aid you to do so.  Keep on believing and upgrading your product, and eventually, the brand known as YOU will be something that consumers will loyally look out for.


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