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One of the most important things to consider when writing a business is the business name.  It must be good enough, and great enough to get the attention of many and entice them in buying whatever it is you’re selling.  What is your business?  What do you want to offer to the buying public?  Make sure you plan what you want to sell by making a marketing plan.  If you are unsure of how to do so, you can download marketing plan templates online. Once you have decided, you have to think about these factors as you create a name for your business.

Business Name

Head over to the state registry and look for registered names that might be similar to the one you have in mind.  Remember, the first one to have a name registered has full rights to the name, and it does not matter if you sell the same thing or not.  Make sure that it is catchy – as well as memorable.  Even if you have the most exotic and enchanting business name, if people cannot remember it, it does not matter.

A descriptive name can also help attract people.  Attaching descriptions such as “salon,” “café” legal services” will surely attract the right people that you wish to cater to.  No one would need to wonder what area you specialize since it is plainly stated beside your business name.   A logo with the name and the color that you apply will definitely add some persuasive power to your business.  Green is ideal for gardening, landscaping.  Blue is can be used for hotels since it is often associated with rest.  A red sign for a restaurant can help depict the foods served as spicy and full of flavors that would invigorate the body and spirit.

As you think of a name, what do you aspire to achieve in your business?  Have you created goals and strategies that would help you not only during the start, but through the entirety of your venture?  There are free business plan templates online that can help you figure out your business plan – and may even help you choose a name for your enterprise.


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