Everyone is wondering what would be a good business to put up considering the worldwide state of the economy.  With so many companies closing down, a lot are putting a stop on their business plan no matter how good it would be.  No one can blame them; you have no assurance if you would have a profitable enterprise with today’s economy.   If you have that previous business plan, consider revising it or looking for a business plan template that would be in accordance to the following revelation.


Latest marketing surveys have revealed an interesting result: people are purchasing more and more on basic commodities. Foods like fresh meat, pasta, packed or frozen dinners.  The expenses saved from cut purchases of electronic gadgets, cosmetics, and clothes are invested in food.   There has been a marked decline in the unit sales of general merchandise categories.  A significant increase has been noted in canning and freezing supplies (18.1%), seasonal merchandise (8.3%) and fresh meat (5.6%).

More are in to preserving food for the freshest picks of the season are saved to for future consumption.  Usually, seasonal merchandise is put on sale, so many are eager to buy, even splurge, to have a stock in hand.  Aside from that, a lot are now seeing the merits of growing their own produce at their back yard.  Crops that they have harvested are canned and preserved, either for personal consumption or for sales.

More, however, are also buying food for consumption indoors.  People are spending less and less time eating and drinking outside their homes for a lot have realized that you can save a lot by consuming your favorite restaurant fair comfortably and enjoyably at home.

Experts agree that the future still foresee consumers more into buying basic commodities than other general merchandise.  If you are planning to do some marketing yourself, have it in your marketing checklist to include the basic needs that people require for living.


People often start doing business without even considering about their competitors.  They draft into their marketing plan templates with a marketing checklist that does not address the issue of competitors putting in risks in their business.


Competitors should be kept under close watch.  For one, they impose this risk of lessening traffic and buyers in your own market.  They can go subtly, like offering a better product.  Or they can do it drastically, by creating a negative feedback and do dirty marketing by dishing out some negative points in your products that does not even exist.

You can never avoid competition.  One way or another, you have to face it head on.  Or, if you prefer, dance along with their tune and see who will be the last one standing.  Find out who they are affiliated with.  Once you do, get affiliated with them as well.  This way, you will be drawing away some business traffic from our competitor towards you.  Some affiliations require a sum of money for continued patronage.  Know how much your competitor is offering.  Once you do, go up a notch from their price and you may even win that priced contract.  Get them to patronize your product, and make them realize the benefits of advertising your trades other than those of your competition.

Thanks to the advancement of technology, it is now easier to spy on your competitors.  Media advertisements give you an idea on what they are doing in order to promote their market.  The internet is a very useful tool in this process.  Visit your competitor’s website.  Study it carefully, and see sort of information they are giving to their clients.   That information is your gateway to know what are their weak points, as well as their selling points.  Once you have that under tabs, you can redesign your marketing plan template to create a whole new marketing strategy that would enable you to go against your competition.

Your social network enables you to keep a friendly relationship with business partners.  However, as they say: “Keep your friends close, and your enemies closer.”  Always keep a close watch on your competitors for they have the ability to cause failure in your marketing strategy.

A lot of people set up their business without bothering to expand their social network.  The do not realize that their social network can be the key to their success, and the productivity in sales.  The more contacts you have in your business, the more area and possibilities you can have for marketing your products.


Those who are business savvy always have the inclusion of a particular social network in their business plan and marketing checklist.  Business contacts that you gain through your network can help you define and customize your business and marketing strategies.  They may offer you help like financial advices, marketing strategies, and a whole lot more.  Some would even offer to help you create a free business plan template.  Your contacts can offer you lower prices of raw materials, or commodities that you might not find anywhere else.  The possibilities are endless if you would just think about it.

May it be real or online, the rules are pretty much the same and even simple.  If you’re invited to an event, get to know the organizer.  Show them your appreciation of being invited, and if able, ask and offer a helping hand.  While having a conversation, be polite as much as possible, and please do not cuss and curse.  Some people think it gathers attention.  Well, yes it does.  However, a negative attention is not what you need to foster a good relationship with people inside the social network.  Do not monopolize the conversation and do not press on your business with the people you are talking with.  The event is for socializing, not for purposive advertising of business.

Only give your business card if they so ask.  Offer.  Do not impose.  See who are the key persons are inside the room.  Side in while they’re having a conversation.  Listen to what they say and only offer your insights if they ask. Always put your finger into the pulse of the conversation.  Never say anything that is not related with the topic for risk of offending the people within the circle.

So go out and get into creating a social network that would be of good benefit for your business.  Stay away from negative people, and as much as possible, just be with those who are optimistic to help you get up that business ladder.

You already have a business in mind.  All you need to do is put it into fruition so you can get benefits out of a planned market.  You already have your target market planned out, and you have a marketing plan already made. All you need now is to address your target market.  Businessmen, through countless research and experience, have formulated the 4 P’s of marketing.  These 4 P’s are vital when you make your marketing checklist, and must be thought of carefully.

Product: Whatever it is that you wish to offer, your product has a lot of characteristics that you need think of.  Harsh as it may, people often look into the packaging of a product, especially when it comes to cosmetics and food.  Functional items are often asked about warranty and support services in case the product would fail to perform what it’s supposed to do.

Price: In today’s recession, this is the primary motivator of people when it comes to purchasing a product.  Some buy wares that come in discounts when bought in bulk.  Your suggested retail price can either sway or dissuade a customer from buying your merchandise.

Place: The area that you need to cover may affect your ROI.  A wider area may mean greater expenses in terms of transfer and delivery.  Some employ the services of rental warehouses to lessen the travel time between distribution channels, as well as for ease in inventory management.  Where do you plan to market your product?  Location, location, location is always vital when distributing and selling products and services.

Promotion: You have to make your product known to the buying public.  Make sure your plan in you advertising strategy.  You might end up spending more on promoting your product in comparison to revenues that you will attain.  You can create some other promotional advertising like free samples, free services, or a demonstration of a product.

Carefully go through your marketing plan to make sure that you will fulfill the requirements of the 4 P’s.  If you don’t know how to go about your marketing plan, countless marketing plan templates are available to help you get started in making the most out of your marketing strategies.

Every business has some factors that affect its outcome.  Certain factors affect the stability of income in a business.  It’s important to keep these factors in mind in your marketing checklist so you will have a contingency plan just in case these factors affect your marketing plan.

Consider the demographics of your target market.  Their status can help you predict their needs, which will help you adjust your marketing strategy.  Newlyweds are more likely to find a new home of their own that they will eagerly spend hours (and money) decorating and renovating to their liking.  An increase in the teenage population can increase the need for fashionable and trendy items.

The season can also predict social and cultural trends.  Summer will have the demand for swim wear, and the desire to spend some time for rest and relaxation.  The start of school will require parents to buy school supplies and materials that will help their kids get through school.

The advancement of technology gives rise to equipments and gadgets that help people live their lives easily and comfortably.  People are more geared to having medical check-ups in hospitals that have the latest in diagnostic equipments.  The latest MP3 player may not be suitable enough even if it has the highest of capacities when there’s an MP4 player around.   A businessman will opt to buy a PDA that does not only organize his agenda, but also help him reach people across the globe.

Not all trends may affect the market you plan to play in.  Plan your market carefully for you to know what it is you need to do or deal with so when changes in trends happen, you have something to counteract the change.  There are free marketing plan templates available online to help you get a head start on facing these trends that can affect your business stability.

Each business is concerned with addressing the needs of a particular group of people.  It is impossible to consider giving your trades and services to an entire populace with different needs and different desires.  This results to over-expansion of your market, leading to bigger issues and bigger problems to handle.  A small target market ensures quality of business dealings, and lesser competitors.

Target Market

A marketing checklist is among the marketer tools needed to help you address problems, issues, demands and necessities of your target populace.  Confining your target market to a smaller scale will help you give quality service and products.

It is important for you to know the needs of your target market.  Even if you have the most amazing of products, if your target market deems it is not needed, you will have a hard time selling your products.  Others do this by creating a need through advertising just to get their items and services to be applicable to the buying public.  You cannot sell vacuum cleaners if your target market is clamoring for floor wipes.  You can conduct feasibility studies in order to know the demographics of your target population.  A group of households with tiles are more opt to by wipes than a group of households that have spent hundreds on floor carpeting.

Bear in mind the willingness if your target market to open up their wallets.  Even if you have what they need, but you sell it in a price range that cripples the budget, do not expect an immediate ROI.  With today’s recession, there are more and more people who spend more on the basic needs like food rather than buy that amazing product that can make their lives easier.  However, there are studies that show men are more lenient shoppers then women.  On the other side, men are critical to the products that they buy.  Once they have ascertained that the item they wish to buy is at par to their standards of quality, they are easily swayed to buy a product.

These are just some of the important factors to consider if you are to do your own business.  A specific target audience can be critical to the progress of your business, so knowing what they are and what they are willing to give would be essential.

Everyone is at awe when a person states that he or she is an entrepreneur.  They think that it is for the select few who have what it takes to start and succeed as one.  It needs hard work, dedication, passion, as well as grit to face competitors and angry customers.  You have to be tough to withstand the highs and lows of being one.  You have to be smart and creative to continually keep then on their toes and patronize your products.


Entrepreneurship nowadays is not just confined to an area, or specific tangible location.  You can offer your trade to other parts of the world because of the internet.  Products, services, you name it; all avenues are open because the world can be within your reach within seconds.  A creative business plan will help you pull through your enterprise with ease.  It is vitally important for it will be your reference, even when it comes down to looking what the market is after.

There are free business plan templates online for you to get started, and eventually help you create your own.  Find out what target populace you wish to cater. Know what they what, know what they know, and how much they are willing to spend.  For you to know what you need to do to address the needs of your buying public, you have to device a marketing strategy.  A vast collection of marketing plan templates online will help you get started in creating and devising that unique marketing strategy that will help you pull it through.

The two plans are different in every aspect.  The business plan outline helps you how to start and build.  The marketing plan helps you move and advance in the venture you have chosen.  But remember, don’t be so unique that your strategy or trade is so foreign to your customers that they don’t understand, or much worse, do not need what it is you are offering them.

The risks you have to take to be an entrepreneur is indeed high.  However, the returns and the gratification that you get when you have served your customers correctly are as high and as worthwhile.  Knowing and appreciating what your client needs, and having passion for what you do will help you get known and succeed.

You have a great business, with great products to offer.  Problem is you are among the hundreds that are in the same boat. Your main concern will be attracting and keeping customers to continually patronize your product.  You got to have some marketer tools in order to keep your business afloat, as well as thrive in a sea of competition.  You have to employ the use of marketing plan templates to help come up with a solid marketing strategy easily and swiftly if you cannot make up one on your own.


To stand out in the crowd, get out and get your business known.  Advertise using the media, your connections, and most especially, the internet.  Create a creative marketing strategy that would create awareness of your products and services.  Web marketing is the current trend in heralding your trade, with its vast area of coverage and ease of accessibility.

Create a website that’s optimized for web search with keywords that people would usually search for.  Gain the confidence of your targeted population by showing genuine interest in satisfying their needs.  Give a solid form of assurance, like a written guarantee that would assure your clients that you will be there to troubleshoot any problem that may arise from use of the product.  Make it known that it is your pleasure to be of service to them.

Customer care is always important in keeping your customers to come back.  Make sure that your clients will have a good feeling about the company so No matter how good your products are, if you and your staff don’t know how to take care of your clients, your business will be meaningless.  Devise a business plan that would pre-empt any problems that would arise from staffing, delayed deliveries, and whatever difficulties that would arise while you run your company.  There are free business plan templates online that would help you create one of your own.

There are countless ways for you to make your presence known in the business industry.  With the right marketing strategy, your business will continue to grow and thrive.

Starting your own business may be daunting and challenging, even downright frightening at times.  There are a lot to consider, from federal state laws, tax applications, even right down to hiring employees should be carefully thought out and planned.

Business Men

Different states require different state laws when it comes to starting and registering business.  There are different requirements for different business purposes that have to be met before you are given license to start.  Are you a sole proprietor?  Do you have a business partner?  What would be the nature of your business?  Are you selling goods, or selling services?  There are free business plan templates online that would help guide you in planning what business you would want to start.  Mostly, these business plan templates help you design a website that is both informative, as well as giving your business an edge with its ability to reach out to consumers in a wider area.

In starting a business, numbers will be your enemy.  You have to make sure that whatever you plan to base your business on will sell to the buying public.  Who is your target audience, and what is your target area?  For this concern you need to apply a marketing plan.  A marketing plan helps you outline your business objectives, how much and how to sell your wares.  It will help you devise a plan how to get customers to patronize your product.

If you start right, everything else will follow.  Consider the resources available for you; technology (especially the internet), friends, the street where you intend to put up your business.  See if your credit is up to date for necessary loans and mortgages.  Ensure that you have adequate financing from fruit to fruition for your enterprise.  Also consider assets and liabilities, probable gains and probable losses as you venture further on. Everything is not miniscule if you want to start right and start big.

Due to the advent and advancement of technology, marketing has become competitive and narrowed with the increasing number of competitors rising every day.  To narrow down the lists, people often visit websites in search for products and services, relying on search engines to give them a good site that offers the utmost of what they are looking for.  Search engine marketing makes your website more visible and accessible.  It is then a good investment to have a website of your products and services that have major keywords in them to get identified through search engines.


Different marketer tools are available in the web to make your website more vivid and have more traffic coming from numerous consumers, may it be in a local area or worldwide.  There are also websites that give free business plan templates for you to consider while you make your website.  What would be your goal in your business?  What is your plan of action and selected recourse just in case something does not go accordingly?  Each marketing strategy is enumerated one by one in your selected templates to optimize your website for increased traffic.  Incorporate words that would make your website stand out during online search conducted by a certain populace that you desire.

However, do know that increased traffic is not synonymous to significant increase in sales.  Even if your website is available in search engines and considered as the most popular site of information, you may be lacking that one particular character that a consumer is looking for.  Or, sometimes, content is not the problem.  You have all the information that a buyer is looking for, but where that information is located in your website is also a major issue.  Say for example you’re website is a pay-per-click If people can access your website, but cannot search easily and quickly what they are looking for, your website is not optimized for web marketing.

Designing and planning a website for search engine marketing may be tedious, but the results would be worth it once you have optimized your site.  It is a good investment with good results if done the right way.

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